The internet has changed customer shopping habits and with rapid technological developments accessing the internet has become easier than ever. People can access the internet whenever and wherever they like. Why do people like using the internet? Listed below are some of the benefits of the internet for the customer.
Customers Stay Updated
The internet keeps customers updated through websites, emails, online adverts and social networking sites. Many customers can access the internet on the move through things technology such as smart phones and tablets. Manufacturers and retailers can instantly update their customers through the internet.
Customers Can Compare Online
One of the greatest advantages for the customer is that they can compare products or services they wish to purchase from the comfort of their own homes. Instead of having to visit a number of different retail outlets, the user simply has to open different internet window tabs to compare prices or features of the product/service they wish to purchase. Many retailing websites offer the facility where different products they sell can now be easily compared. There is also price comparison websites that customers can use to get the best possible price for their products.
Clear Product Information For the Customer
Websites offer clear and consistent product information to all internet users. There is little chance of misinterpretation or mishearing what the sales person said as in a retail store. The internet has comprehensive product information whereas in a shop the customer is reliant in the knowledge of their sales advisor.
Transparent Pricing
Pricing online is very clear and transparent for the customer; customers can access pricing information from a range of sellers with a few internet clicks. Customers can take advantages of pricing that may change regularly or take advantages of special offers that last for a limited period as they can access pricing information 24 hours a day/7 days a week. Whereas prices for products offered for sale in retail premises can only be accessed whilst the store (or store telephone lines are) open.
Track Your Purchase and Choose Delivery Dates
Many websites allow consumers to track their purchase from when it is ordered through to when they are dispatched and delivered to them. This reassures the consumer and makes them feel that they are obtaining a good service online. Some sellers also allow the consumer to choose the delivery address for each purchase and select their own delivery date and time.
Reduction in Personal Carbon Footprint
Looking after the environment and the world we live in is important for many customers. When consumers shop online they use their cars less and their personal carbon footprint is reduced. Retailers can support carbon reduction by sorting deliveries so that purchases by customers living close to each other can be delivered on the same day.
24/7 Shopping
There is no time restriction on when a consumer can shop online; the internet is available all day everyday. Many online sales now start at midnight on a particular day encouraging customers to shop all hours of the day. For example many retailers will start post christmas sales on the 26th of December 00.00.
